Mcdonalds Vs Burger King Essay - 1,433 words

... goals. IX. Policies/Procedures/Rules/Standards Standardization seemed to be the key at both stores.


One can walk into any McDonald's in the country and find that a "Big Mac" is the same everywhere. Similarly, a "Whopper" will taste the same at every location. Therefore, the ingredients, and cooking methods must remain constant throughout. There can be no variation. Rules and procedures were posted on clear signs and made directly available to the There seemed to be individual autonomy for the most part at both stores. However, the reward system was not easy to identify.


They seemed expected to do their job consistently and accurately, perhaps in fear of punishment. They received cooperation from management as long as they were working diligently. Contrast between McDonalds and Burger King At first glance there are no posters on the wall that state the goals that McDonalds are trying to each. A customer can find a list of the McDonalds goals in what look to be childrens flyers round the restaurant.


The flyers stated that McDonalds goal is 100 % total customer satisfaction. Also if you werent completely happy with your meal that the restaurant would do whatever it took to make it right. This is not a very realistic goal for a fast food restaurant because with the amount of food that is served everyday there is no way that every customer will be satisfied. When I got to Burger King there were no pamphlets for the customer to read. There was nothing that let the consumer know what the company was all about.


There was a large sign, which read the slogan Workin for You. This was what appeared to be the organization goal and it was interesting to see that the slogan was in improper English. Although this goal is much more realistic than the McDonalds counterpart. Although the structure of the two organizations are basically the same there were two differences that I noticed.


One difference is in the specific tasks of the employees working the front. In McDonalds there is one person who takes your order and gets your food. Only one person is helped at a time because the cashier has to wait for the food and then serve you. In Burger King there are two separate stations to order and then pick up your food.


At the beginning of the line the customer orders and pays in exchange for a number. Then you move down the line to where the customer picks up the food in accordance with the number. This greatly speeds up the lines and reduces the waiting time. The other difference is in the management. At both restaurants there is one manager that handles all the employees working at the time. In McDonalds the manager was no where to be found but in Burger King the manager was at the front letting himself be seen and talking with the customers.


He also wore a different colored uniform to signify his position in the organization. The production level of the two restaurants is the main difference in their technology. McDonalds makes their food in mass production. The burgers are already made and waiting under a heat lamp for you when you order. They are separated into rows depending on what type of burger you order. In Burger King the burgers arent already put together.


The burger is cooking in the back but the toppings arent added till the individual orders come. This gives the customer a better chance of getting a fresh meal. There wasnt much communication going on in McDonalds when we were there. The cashiers didnt smile and werent that polite when taking my order. The communication between the cashiers and the cooks consisted of the cashiers screaming into the kitchen. The manager wasnt around so I wasnt able to see the managers interactions with the staff.


At Burger King I was welcomed by a smile. The cashiers were nice and even held a conversation with me. The manager was out in front conversing with the staff and the employees. The staff appeared to treat the manager as a friend instead of a superior. McDonalds environment was neither customer nor employee friendly.


Everything in the restaurant is colored brown which just i ...................................................................................................................................................................................................................................................................................................................................................................

...................You are reading a preview................... Visit our Blog and Unlock Full Access to this essay

Continue READING the FULL Essay by clicking HERE

Essay Tags: employees working, one person, burger, first time, burger king

This is an Essay sample / Research paper, you can use it for your research of: Mcdonalds Vs Burger King