Mountain Climbing Boots Caerano San Marco Diadora Essay - 579 words

First of all I'll start out by telling you what Diadora is if you do not already know. Diadora is one of the best footwear and apparel manufacturers in the world. Diadora is one of the only footwear and apparel manufacturers to start in Italy and still be in Italy. The story begins during WWI, in the town of Caerano San Marco which is located in the Moontebelluna hills.


The Italian army had many divisions stationed in Montello, and the surrounding areas. The citizens were happy to supply the soldiers with clothing and food, or whatever they needed, as long as they tried to end the war. Caerano San Marco is now famous for the manufacturing of athletic footwear, but it was originally known for making mountain climbing boots. Marcello Danieli was a young man who was not old enough to enlist in the army, so like all other men his age, he left school to go and support his family. His chosen occupation was shoemaking. Marcello had a passion for the knowledge of shoemaking, and he became one of the most in-demand craftsmen in the area.


He continued to make shoes for the next three decades and perfected the skill. Marcello got its big break when Italian cyclist Gino Bartali won the Tour de France wearing a pair of shoes that he had made for him. This gave him an overwhelming amount of business and he finally had enough money to start his own company. He called his company "Diadora." Diadora comes from a Greek phrase "dia dora" which means "by means of gifts." But people think that it more likely came from the name given by the Greeks of Byzantium to the Dalmation town of Zadar.


It was originally called "de ladera" but was mistake ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: shoes, italian, boots, footwear, june 30

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